Shop now: May Organic Dress for £166 from RIYKA
We all know how easy it is nowadays to get access to the latest trends without even leaving your home and maxing out your credit card. Brands like Zara or H&M introduce new, exciting styles every week and they make them available with just one click. As much as we love those fast-fashion retailers, there is one problem we will unavoidably face at some point. We will not be the only one sporting this super modern skirt or a pair of cutting-edge mules. As those stores are almost everywhere, probably sooner than later, there will be thousands of us wearing the same piece. How should a budget-savvy fashionista survive the demands of an ever-changing fashion world? Don't worry! We came up with 5 British brands, which will certainly help you look like a professional style maven without causing damage to your savings.
RIYKA
Launched in 2011 in London by a husband and wife duo, RIYKA may become your new favorite destination for finding easy basics with a modern twist. They prepare their collections in limited quantities and use high-quality fabrics (kudos for supporting ethical fashion!). We can guarantee that flatteringly comfortable May Organic Dress will become an instant hit in your summer wardrobe!
Shop now: Caro Jumpsuit for £155 from KIREI
KIREI
Kirei means beautiful in Japanese, and the clothes, inspired by the exotic travels, reflect that. The brand is a perfect choice for a modern woman who loves discovering the world. Kirei seduced us with small details like the intricate use of beading, embroidery, and lace. With their fashionably slouchy blue jumpsuit, you can jet-set straight to the favorite summer destination and still have some money to spend on the beach party shenanigans.
Shop now: Otto Dress for £165 from LF Markey
LF MARKEY
Founded by Louise Markey, ex-Burberry designer, LF MARKEY makes contemporary workwear fun. The styles are often tomboyish and unisex but at the same time feminine and elegant. If you love fabrics like cashmere and silk at reasonable prices, look nowhere else. Just check out their Otto Dress, sure to become the most Instagrammable outfit of any vacation.
Shop now: Luna Bomber for £89 and Clara ST Tropez Shorts for £59 from NANCY DEE
NANCY DEE
Since 2008 Nancy Dee promotes ethical and eco-fashion designed and made in Britain (let's support local!). If you love vibrant clothes made of drapey and soft fabrics, you will not be able to resist this brand. The beautiful color game on the St Tropez bomber jacket and shorts will make you a fashion star even on the French Riviera.
Shop now: Tamara Halter Neck Dress for £95 from KITRI
KITRI
Haeni Kim, a 30-year old founder of Kitri, created a brand that will help you find trendy clothes with a 'grown-up' elegance feel. She understood how challenging it was for most of us to dress from head to toe in designer clothes and started an online store offering the best quality at best prices. With Kitri's Halter Neck Dress, you will be the dancing queen of every party this summer!
Now you know where to shop the next time you want to break out of a style rut.
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